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Kindred Group casinos

Kindred Group Casinos

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With more than 2 decades of experience in the gambling industry, Kindred Group has already brought 11 brands. Take note, we’re not referring to ordinary brands here. We’re talking about some of the most successful brands in Europe. No pun intended. As one of the biggest gambling companies that continue to attract customers online, we got all the Kindred Group casinos you need. So, read on to learn more about the group and its brands to entertain you.

About Kindred Group

Kindred Group is no longer new in the gambling industry so we’re thrilled to know the brands under its wings. Believe it or not, the group has already managed to get multiple successful brands that offer a wide range of online gambling experience. No wonder, they are now one of the biggest online gambling companies that operate not just in Europe but worldwide. So now, the company offers fine-tuned digital entertainment to 25 million customers in a safe and fair gaming environment.

The Kindred Group story

Let´s have a closer look at the story of this iGaming giant.


As much as we want to jump ahead, it’s also important for you to know how far the group has come over the years. In 1997, Anders Strom started to innovate the way players gamble and offered them a new experience. Far from the land-based casinos’ Strom offered something suitable to the modern digital world. This led to the launch of Unibet which tapped into the sudden boom of sport on satellite TV during the 1990s.

Apparently, this business gained a loyal customer base within a short period. But as a seasoned betting expert, Anders already knows the betting needs of average players. So from 2001-2002, Unibet started to offer online services to 200,000 registered customers from over 80 countries in 12 languages. With a small and highly talented team behind his back, they pushed forward in transforming the entire industry.

Since then, their company became one of the online gambling pioneers in Europe that still operate today. In 2004, Unibet was listed on Nasdaq Stockholm which signaled a new era that took the company into the next level. This was followed by the acquisition of the Belgian Casino operator Mr Bookmaker which brought them ahead of the game. Right in the online gambling industry where only the best ones succeed.


Two years before the first iPhone was released, Unibet became one of the first operators to launch on a mobile platform. Peter Nylander also took over as the CEO to continue the company’s mission. As players became closer to live action with Unibet regardless of their location, the company took the opportunity to push harder. In 2007, Maria Bingo and Casino was acquired to strengthen the company’s position in bingo on the Nordics.

In 2009, Live Casino was added to its product portfolio. WAP and iPhone applications were also launched to further widen the company’s scope of customers. After surpassing the challenge of handling customer transactions from across various brands and platforms, Kindred successfully developed world-class tech architecture. So in 2016, Unibet Group reached its 1 million active customers and multiple awards.

These include the Operator of the Year, Socially Responsible Operator, and Best Marketing Campaign at the 2016 EGR Operator Awards. From Unibet Group, the company rebranded itself as Kindred and shifted into a multi-brand strategy with 13 brands in its portfolio. Now, Kindred Group believes in exceeding the standards and establishing the benchmark for players’ safety practices. Most importantly, the company takes pride in who they are, where they come from, and what they do.

Kindred Group’s Brands

Now that you know hot Kindred Group rose into the spotlight, it’s time for you to know its brands. For UK readers it is important to know that only Unibet is accessible from the UK.


Since Unibet is the premium all-product brand of the Kindred Group, we made sure it’s on top of the list. Since it was established in 1997, the brand remains to be one of the experts when it comes to betting. Thus, Unibet offers all types of Sports Betting on top of its Casino, Games, Bingo, Poker, and Live Casino products. Available in over 20 languages and over 100 countries, the brand understands what players really need when it comes to betting.

This intensifies Unibet’s passion for developing a hassle-free platform where players can deposit, play, and withdraw however and whenever they want. Thus, the brand lives by its promise “By Players, For Players” as its signature.

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32Red is a multi-awarded online casino that offers all sorts of thrills that every player would want from online gambling. As part of Kindred Group, 32Red operates with more than 400 of the best games that are powered by Microgaming. Thus, the brand delivers the kind of casino entertainment that is set on the highest standards. Not to mention in Bingo that is available through 3 thrilling Bingo rooms.

On top of this, the casino also offers Casino, Live Casino, Slots, Blackjack, Roulette, Jackpot Games, and so much more. Of course, there’s also Sports Betting and Poker which is one of the most famous online poker rooms in the UK.


Bingo.com has developed into one of the best Bingo brands in the Nordics over the years. However, it also offers a wide array of Bingo, Casino, Live Casino, and other kinds of Games. With a mix of fun and friendly touch, Bingo.com offers a safe gaming environment that is exciting yet relaxing. Under its Bingo category, some sub-categories include Bingo Tournaments, Jackpots, Loyalty, Bingo Rooms, and Bingo Minigames.

Its Progressive Jackpots include Shiny, The Grand, The Mystery, Glamour Hall, Supersonic, and Ruby Skies. Just like other Kindred Group casinos, you can also take advantage of its games and offers on various gaming platforms.

Bohemia Casino                     

Do you live in the Czech Republic and Slovakia? If yes, then Bohemia Casino could be your next favorite site to get some entertainment you deserve. Exclusive for Czech and Slovakian players, Bohemia Casino is one of the top online casinos that dominate the Central European market. Of course, the site features the cartoon character named Ruda Pivrnec in its red and white themed site.

Since the casino was launched in March 2014, it already gained loyal players which we find as pretty impressive. It offers Slots, Jackpots, Board and Card Games, Video Poker, Exclusives, and a whole lot more.


Calling all Finnish players out there, Kindred Group also got Casinohuone under its sleeves! Known as one of the most famous sites in Finland, this is an online casino that offers a huge selection of Slot Games, Video Poker, Scratch Cards, Live Casino, and Jackpot Games. Once you enter the casino room, Casinohuone will make sure that you enjoy it with its long list of games. Aside from its main Casino Room, the site also has a separate Poker Room, Bingo Room, and a Lotto Room.

Two Finnish professional Poker players (Aki Pyysing, and Henri Koivisto) host the Poker site. Meanwhile, the popular comedian (Jope Ruonansuu), and television host (Sara Sieppi) hosts its Bingo site.


If you want a place where you can get fast, fun, and awesome offers every day, iGame could be there for you. Another Kindred Group casino, iGame offers a wide range of casino games together with an excellent program for loyal players. The casino offers cutting-edge promotions that can keep you coming back every day. In fact, new players are received with a generous welcome package right away which signals more surprises! Furthermore, this site is available in various languages like English, Swedish, Finnish, and Norwegian.


If you’re familiar with Nordic gambling, Kolikkopelit might ring a bell since it is a popular Nordic online casino. Well, it’s not just because of its name which means “slot games”. It is also because of its user-friendly site which houses Slot Games, Casino Games, Live Games, Table Games, Jackpots, Lotto, and more. Kolikkopelit has been providing fun and relaxing gambling experience online since 2010. Players can experience exclusive slot games that feature famous entertainment brands such as Vares and Kummeli.

Maria Casino

As one of the top 3 specialist casino brands in the Nordics, Maria Casino is made to offer a thrilling gambling experience online. Focused on Casino and Games, the casino specializes in personalized games to come up with unique and responsive. Its games include Slots, Live Casino, Jackpots, Exclusive Games, Table Games, and Bingo. You can even try these games for free before you play with real money.

Though its core markets target customers in Europe and Australia, Maria Casino addresses most markets worldwide. Most importantly, the brand makes sure that its site and games are accessible on desktop, mobile, and tablet platforms.

Roxy Palace

If you are looking for some royal treatment, why not try Roxy Palace? This is the casino that gives nothing but royal treatment to its avid casino players. Packed with more than 500 games, Roxy Palace allows players to choose from its wide selection of products. From video poker games, video slots, progressives, table games, to casual games, the casino offers a secure and welcoming gambling environment.

Available in 7 languages and more than 7 currencies, you can also enjoy Roxy Palace Casino on numerous devices. Whether you’re using desktop, Android, iPhone, or iPad, its growing list of games powered by Microgaming is just one click away.

Storspiller: Storspelare

Owned by Kindred and standing behind Unibet, Storspiller.com is the kind of casino where big players flock for long periods. The casino offers a comprehensive list of games like Table Games, and Slots since it was launched in January 2017. Exclusive for high-rollers in Norway and Sweden, you can expect impressive some deals and rewards from this casino.

If you’re a fan of Evolution Gaming, Net Entertainment, Yggdrasil Gaming, and Play’n Go, you can enjoy their games at Storspiller.com. You can also experience its selection of games on desktop, tablet, or mobile devices. In case you need help, its customer service is always available 24/7.

Vlad Cazino

Who said vampires don’t gamble? Vlad Casino was specially made for the Romanian market which explains its Romanian inspired heritage, mythology, as well as traditions. So if you want a place where you can enjoy quick games for fast money, this casino might suit your needs. Vlad Casino offers great deals, daily promotions, and of course, innovative games packed with fun and some fresh twist.

Thus, players can get more than what they expect from their money whether they’re into Slots, Table Games, Live Casino, or Bingo. You can even join Casino Tournaments if you want to increase your chance of getting a higher reward!

Final words

Kindred Group casinos have more than 25.6 million customers and 22 million successful transactions each day. Certified by G4 and a compliant to eCOGRA’s standards the group is also a member of the European Gaming and Betting Association as well as the Remote Gambling Association. If that’s not enough to put your mind at ease, Kindred Group is also a compliant of the 2014 EU Recommendation on Consumer Protection and Responsible Gambling. Rated AAA by the MSCI ESG, the group is also a founding member of ESSA.

What more can you ask for from this multi-brand gambling company? All Kindred Group casinos stick to the same purpose and set of values. It is composed of united individuals who dare to challenge, seek to revolutionize, believe in friendship, and built on trust. Thus, the company continues to spread its contagious passion for online gambling to build relationships that grow.