Founded in 2016, Soft2Bet is a leading provider of online casino and sportsbook betting solutions. The Soft2bet platform powers scores of casino brands across several licenced jurisdictions, including Estonia and Curacao. Partners can choose from numerous turnkey solutions to enhance an existing business or build an online casino and sportsbook from the ground up with a full white-label solution.
Soft2Bet’s product portfolio is centred around casino, live casino and sportsbook operations. Services include in-house customer support, affiliate management, customer relationship and VIP management (CRM), marketing, back-office requirements and payment gateway solutions. All in addition to a modern, ever-evolving, state-of-the-art platform. What started as a B2C operator with its first brand Malina, has grown to become a top-tier provider of B2C and B2B services and solutions to the iGaming industry.
Existing casino operators can benefit from a wide range of add-ons. By partnering with Soft2Bet, users can outsource services that might be deemed outside their area of expertise. When navigating the somewhat tricky waters of risk and anti-money laundering requirements, like KYC (Know Your Customer) and SOW (Source of Wealth), many operations prefer to make the most of experienced companies like Soft2Bet.
Those new to the industry can draw on the expertise of Soft2Bet with an all-in-one solution. Prospective casino owners can hit the market quickly with a white-label product, and avoid the associated hassles of platform development, integrating with payment systems and games, employing a capable team, and more, with a Soft2bet White-Label solution.
White-Label Betting Solutions
A white-label casino is a combination of an owner and a partner that provides the necessary software and hardware. Soft2Bet white-label casinos operate on a proven platform built with the latest technologies. Players can expect reliability and smooth gameplay from the majority of white-label casinos, which have the backing of larger development teams, and more experience and technical support than what usually comes with a standalone operation.
While over time, standalone casinos may become more profitable for owners, from the player’s perspective, a white-label casino provides the reassurance and backing that comes with larger groups. Though unique as a business and brand, Soft2Bet casinos are part of the same family, and, as long as the virtual doors remain open, tend to provide a similar playing experience regardless of the parent company.
Soft2Bet Casino Culture
With a white-label or turnkey solution, there is a recognisable familiarity found within the key components. After all, as with any product, there is an expected standard built by reputation and design. Soft2bet casinos have access to 8,000+ slots and live casino streams from 120+ providers, including hundreds of table games and jackpot titles. Partners can enjoy frequent game exclusives, which may be otherwise out of reach for consideration as a standalone casino.
The Soft2Bet Sportsbook is a dynamic betting platform that covers more than 60 sports, plus virtual sports and esports. Players can scour hundreds of markets and sporting events. Popular features like in-play betting, partial cash-outs, and custom bet-building are standard. Furthermore, Soft2Bet Sportsbook partners can employ an automated system of tempting promotions and bonus offers.
Soft2Bet casinos have 150+ payment processors to choose from. As a result, players can expect variety amongst Soft2Bet casinos when it comes to banking. Popular methods include e-wallets, debit and credit cards, plus instant banking, while others offer crypto gaming with Bitcoin. Several Soft2Bet casinos come with desirable Pay N Play services, which avoid registration and verification, whilst facilitating high-speed transfers in real-time.
A vast range of gamification products means a variety of promotions at Soft2Bet-powered casinos. Across the board, you might find deposit offers, no-deposit offers, free spins, free bets, and cashback. Loyalty schemes may include a reward system with milestone achievements, plus a bonus shop for converting loyalty points, alongside player challenges, competitions, and more depending on the casino.
Crowning the Soft2Bet package is a team of multi-lingual live chat agents providing 24/7 support in 14 languages. Furthermore, players can expect responsible gambling tools, such as deposit and loss limits, session time reminders, and self-exclusion facilities. Availability varies according to licensing requirements and each casino brand.
The Latest Gaming Trends
A further benefit of operating under the umbrella of a powerful force in gaming like Soft2Bet is immediate access to the latest technologies and market trends. In 2023, Soft2Bet partnered with Livespins, taking their casino gamification to the next level of social interaction. Livespins is a live-streaming product where players can watch, chat, and bet alongside popular streamers or brand ambassadors.
In a Soft2Bet press release, Chief Commercial Officer, Gilad Naim stated:
“We are committed to providing the best online casino experience to players across our brands. This partnership with Livespins allows us to bring a next-generation casino product straight into the game lobbies of sites such as Betinia, YoYo Casino, and Campo Bet.
“Slot streaming is the future of online casinos, and in Livespins, we have a platform provider that allows us to offer this to our players now.”
Chief Commercial Officer at Livespins, Michael Pederson, added:
“Soft2Bet is behind some of the most popular brands in the market and players at these sites can now enjoy an entirely new way of experiencing online casinos with Livespins.”
“This really is the most exciting, engaging and interactive way to experience casino and slot play. Unlike other streaming products, players can get directly involved in the action taking place across the reels. This is a great partnership for us, and it is a testament to the appetite among operators to tap into the popularity of live streaming responsibly.”