Founded in July 2018, 4ThePlayer is a game developer headquartered in London. The studio develops casino games of chance and has garnered a reputation for player-focused transparency and innovative game mechanics. 4ThePlayer began by building a solid foundation in Europe, becoming a household name in gaming circles. Fast-forward to today, and the relatively young content house has a worldwide presence.
Realising ambition with continual expansion, 4ThePlayer broke into the desirable US market in 2022. Taken from a press release on the 4ThePlayer website, Founder and Director of Business Development, Chris Ash said:
“We are delighted to be granted our transactional waiver and to be live in the USA – this is a milestone for 4ThePlayer and our first step into the exciting US market. We cannot wait for players in New Jersey to enjoy our games and we look forward to further US expansion in additional states soon!”
Another noteworthy achievement is the land-based conversion of 4ThePlayer’s first online video slot, 9K Yeti, in collaboration with Reflex Gaming. Henry Mclean, Co-Founder and Sales & Marketing Director had this to say about the imminent release in November 2023 in a 4ThePlayer press release:
“The success of 9K Yeti in the online gaming world has been remarkable. It was the first game we released and continues to be a player favourite today! We cannot wait for UK players to enjoy it in retail and embark upon their own Everest Adventures.”
4ThePlayer is the brainchild of Andrew Porter, Chris Ash and Henry McLean, three gaming industry experts. Together, the team represents a wealth of game design wisdom, supported by 50 years of combined experience. With this background and a hunger for innovation, 4ThePlayer was born in 2018. It was not long before the stage was set, and the studio was UKGC-licenced, allowing distribution to regulated markets.
From early on, 4ThePlayer achieved near-global exposure via ambitious distribution partnerships. Namely, the Silver Bullet platform by Relax Gaming, the YGS Masters platform with Yggdrasil Gaming, and the OpenGaming network by Scientific Games. As a result, the studio debuted with 100 Bit Dice in November 2019 on the Silver Bullet platform. On the heel of the flagship release, 9K Yeti hit casinos on the YGS Masters platform as the studio’s first video slot. Shortly after, 1Left Alive followed on the OpenGaming network in December 2019.
Since then 4ThePlayer has gone from strength to strength, receiving industry-wide recognition for its endeavours. An award-winning studio and team, the company boasts numerous accolades, including the prestigious EGR Innovation in Slot Provision Award 2022. In addition, Andrew Porter was featured in the Gaming Intelligence Top 50. Today, an entire catalogue of 4ThePlayer games can be found worldwide.
Player-Centric Vital Statistics
As one of the first to show critical game statistics on each game’s loading page, and still one of a handful of developers to provide such info, 4ThePlayer demonstrates a player-centric focus. Included are the designed RTP (Return To Player), plus hit frequency ratings for ‘Any’, ‘Big’, ‘Bonus’ and ‘Epic’, win categories. Moreover, while 4ThePlayer creations are often inventive, graphical presentation and explanation of the rules are deliberately simple and concise.
From the very start, the 4ThePlayer team took to engaging with players on popular gambling forums, welcoming feedback with open discussions on design and gameplay. As detailed on the studio’s website, 4ThePlayer aims to create the most exciting games for players based on the following principles:
- Exciting for gamblers – using the best math profiles
- Concise engaging game mechanics – no confusing gameplay
- Responsible gaming as the highest priority – protecting our players
- Innovative themes, designs, and features – creating new experiences
The 4ThePlayer game catalogue is packed with innovative mechanics and game features. Often experimental, the ingenious studio boasts several unique mechanics including Dual Spin, Plus+Ways, and Bonus↑Up. Another noteworthy feature is found in 4 Fantastic Fish, which features Cash Ways, where cash prizes on the reels grow in value from left to right, topped with four possible jackpots on reel six What’s more, all games feature Big Reel Portrait Mode, a mobile-friendly landscape view for maximum enjoyment.
10x Rewind and 60 Second Heist play with time-based features, the latter of which has an extra-bet sliding scale for bet customisation. What’s more, 7 Elements features unlockable game upgrades twice weekly, and 4 Deals with the Devil, as well as 3 Secret Cities, let you choose your volatility. From mystery symbols to cash collects, instant cash wins and treasure trails, the 4ThePlayer game library has wide appeal with something for everyone.
Furthering the studio’s penchant for creativity, 4ThePlayer has experimented with popular game mechanics from industry partners. Most notably, 90K Yeti Gigablox, the sequel to their maiden slot, and 10,000 BC DoubleMax. In addition, 5k Gold Mine Dream Drop uses the must-hit progressive jackpot system by Relax Gaming. Players can win a Rapid, Midi, Maxi, Major or Mega jackpot, on a single spin. The latter of which begins at €500,000 and climbs to €10,000,000. We at GamblingBulldog love big jackpots!