ReelPlay is a casino games developer and distributor founded in 2014 as Chance Interactive. Following a 2019 rebrand, the Sydney-based content house has built a global presence thanks to partnerships with numerous content aggregators such as Light & Wonder (formerly Scientific Games), Relax Gaming, Yggdrasil Gaming, and Playzido. As a result, ReelPlay games can be found at online casinos worldwide.
In addition, ReelPlay supports smaller, partner studios, in game design, marketing, integration, and launch into regulated markets. What’s more, ReelPlay works with other developers to integrate its distinct style into well-known game mechanics. Some of these include Big Time Gaming’s Megaways, Yggdrasil Gaming’s Gigablox, and a collaboration with Relax Gaming to incorporate Dream Drop Jackpot games into the ReelPlay portfolio. These associations help to create a consistently evolving and diverse ReelPlay game catalogue.
The ReelPlay portfolio has mass appeal and features all manner of online slots from progressive jackpot games to classic slots, as well as innovative video slots with dynamic features and explosive mechanics. The leading studio debuted with Buster Hammer Carnival in 2019. The sequel to the popular Buster Hammer (launched three years earlier), Buster Hammer Carnival is a 5×5 slot with 3,125 ways to pay and expanding reels.
Soon followed a busy game roadmap expressing innovative ideas and trademark mechanics. Hailing from Australia, it was inevitable that ReelPlay would cross paths with perhaps Australia’s finest gaming export, Big Time Gaming. Teams combined, ReelPlay launched their debut Megaways title in August of 2019, Hypernova Megaways, which introduced a respin bonus with four fixed jackpots to the much-licenced brand.
Shortly after, ReelPlay revealed its mechanic, Infinity Reels, on El Dorado Infinty Reels, which has since become widely licensed. What came next was the merge of the two studios’ trademark mechanics, Infinity Reels and Megaways. Odin Infinity Reels Megaways launched in July 2020, which was followed in November of the same year by Tiki Infinity Reels Megaways.
Other noteworthy collaborations include Mega Money Machine, Primal Hunter Gigablox, Hypernova Infinity Reels Dream Drop, and Tsai Chen 10K WAYS Dream Drop. In conjunction with Yggdrasil Gaming, Mega Money Machine features a novel shifting reel mechanic on a classic 4×3 reel set. Working again with Yggdrasil, Primal Hunter Gigablox features giant-sized pay symbols. Lastly, Tsai Chen 10K WAYS Dream Drop and Hypernova Infinity Reels Dream Drop feature Relax Gaming’s must-hit progressive jackpot add-on, Dream Drop Jackpots.
Trademark Game Mechanics
Original game mechanics can catapult a game studio from obscurity to stardom. As a result, developers are unafraid to experiment in their quest for the next big thing. In pursuit of such endeavours, ReelPlay boasts a unique set of game mechanics which sets them apart:
- Infinity Reels: Infinity Reels games have an infinite number of reels that continue to increase as long as winning symbols land. The Infinity Reels game mechanic has since been licenced by major players such as Relax Gaming with Tiger Kingdom Infinity Reels, SG Gaames on Book of Ultimate Infinity, and PG Soft with Buffalo Win Infinity Reels and Jack Frost’s Winter Infinity Reels.
- 10K WAYS: As the name suggests, 10K WAYS slots come in a 4x5x5x5x5x4 layout producing 10,000 ways to pay. Hypernova 10KWAYS launched the series, followed days later by 10,000 Wonders 10K WAYS.
- Radial Reels: Using three concentric circles, the Radial Reels mechanic on Hypernova Radial Reels features twelve paylines, which pass through the centre from one side to another. This novel game is a marvel of slot design that creates mesmerising sequences of shifting symbols as wins explode.
Aspiring game developers can team up with ReelPlay and leverage years of experience to their benefit. Newcomers can draw on ReelPlay’s marketing and game development expertise, as well as an established distribution network, and, in turn, gain exposure to some of the largest casino operators in the business. Listed below are some of the game studios that work closely with ReelPlay.
Established in 2018, Boomerang Studios is a skilled team with 23 years of experience in game development. Located in Sydney, Australia, the company focuses on slot, scratch, and jackpot software, blending classic ideas with innovative concepts. Boomerang slots are often laced with customisation, allowing players to tailor gameplay. These features can impact game volatility or affect the RTP (Return To Player), and cater to various risk appetites and playing styles.
Some of Boomerang’s hit games include Gems of Egypt Connecta Ways, Gargoyle Infinity Reels, Fruit Gemz Splitz, and Lady Merlin MultiMax. The studio’s Lightning Chase series features instant cash prize mechanics and the Connecta Ways pay system connects adjacent symbols in any position to make a pay line. In addition, the 2024 release, Skylantis 2 Wild Fight, fuses Connecta Ways with the Wild Fight Game Engagement Mechanic (GEM). The GEM features contagious wild symbols that spread to other symbols, transforming them into wilds.
Chief Product Officer of Yggdrasil Gaming, Mark McGinley had this to say about the releases in a Yggdrasil Gaming press release:
“Skylantis 2 Wild Fight is the latest Boomerang game to incorporate one of our most popular GEMs, and this time significantly expands the game with a hoard of features worthy of these brave airborne adventurers.
It is the latest example of a YGG Masters partner utilising our GEMs to create a game that appeals to players of an extraordinarily broad demographic, and one we’re confident our partners will love.”
CEO of ReelPlay, Dave Johnson, echoed the sentiment:
“Known for pushing features to the max in their games, Boomerang have certainly packed a lot into Skylantis 2 Wild Fight! This latest release again utilises a popular Yggdrasil mechanic combined with Boomerang game design. ReelPlay are delighted to work with Yggdrasil to help another partner game to market.”
Hot Rise Games
Hot Rise Games is a casino game developer with a focus on creating online slots with a land-based feel. The company introduced their first game, Legion Hot 1, in 2021, with an original concept, the Hot 1 Spin, which has since sparked a series of games. The Hot 1 Spin is a crescendo-building final spin of the bonus, with additional special features or modifying effects. Popular games from the Hot 1 series include Medusa Hot 1, 98 Bounty Hot 1, and Checkmate Hot 1.
In addition, the promising studio released a series of Gigablox games, which includes Monsters Vs Gigablox, Gods Vs Gigablox, Nightmares Vs Gigablox and Excalibur Vs Gigablox. Another noteworthy release is Super Massive Infinity Reels, which combines sticky duplicating wilds with repeating prizes.
Games Lab is a Sydney-based production studio and part of the Blue Wombat Group. The parent company has been developing casino games since 2002, while Games Lab was incorporated in 2008. A close-knit team, Games Lab has an artistic flair and serves a variety of markets. Games Lab and ReelPlay collaborations include Not Now Norman!, Spirits of the Storm, Olympus Infinity Reels, and the Towering Pays series of games that feature expanding reels, such as Towering Pays Egypt and Towering Pays Excalibur.
What’s more, in addition to creating casino games of chance like slots and table games, Games Lab develops app-based entertainment. Included is the social casino app, Slots Central, the graphic novel, Vamp, and the vintage coin game emulator, Penny Parlor. Moreover, Games Lab is the creator of Final War: 5 Dragons, an app-based fantasy card game released in 2015. Following its success, the company released the physical version, Final War, in 2016. Final War 5 Dragons, and Final War, are both turn-based tactical card games set in the wartorn world of Gloren, where light duels dark.